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DESIGN TO BUSINESS SEMINAR |
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To disseminate design culture among entrepreneurs, the Design Center Paraná has promoted since 2000 the Design to Business Seminar. The event brings to Brazil international references to present successful experiences in the use of design as a tool for innovating and creating a competitive edge in a global, highly competitive market.
The Design to Business gathered around 8.000 entrepreneurs, professionals and students in all 11 editions organized in Curitiba (PR), São Paulo (SP) and Bento Gonçalves(RS). Some of the speakers:
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12th Edition, August 2009
Engine – James Samperi, designer of the consulting company Engine, specialized in
service design (England)
Graphical Project:
Blu Comunicação Integrada
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11th Edition, July 2008
Mechele Popcorn, consumers' trend analyst and president of the Popcorn products, strategic division of the Faith Popcorn's Brain Reserve, specialized in marketing and market survey (USA)
Graphical Project:
Straub Design |
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10th Edition, August 2005
Lars Engman, design manager of the store chain IKEA (Sweden), specialized in furniture
Graphical Project:
DMS Box |
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9th Edition, March 2005
Paul Priestman, president of the design consulting company Priestman Goode (England)
Graphical Project:
Doma Design |
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8th Edition, June 2004
Martin Darbyshire, president of Tangerine Direction and Design (England)
Graphical Project:
Ultra Design |
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7th Edition, August 2003
Fran Samalionis, design manager of the design office IDEO (London)
Graphical Project:
Straub Design |
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6th Edition, June 2003
Massimo Morozzi, art director of the furniture company Edra (Italy)
Corrado Fontanini, director of the ceramic tiles company SRS (Italy)
Graphical Project:
MC Marketing |
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5th Edition, November 2002
Luis Fernando Moro, director of the furniture and interior architecture design company Moro S. A. (Chile)
Graphical Project:
Opus Múltipla |
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4th Edition, March 2002
Jane Pritchard, design manager at the design office IDEO (London)
Graphical Project:
Blu Comunicação Integrada |
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3rd Edition, June 2001
Martino Zanotta, director of the Zanotta Spa (Italy) furniture company.
Mauro Lipparini,designer, architect and professor at the Florence University (Italy)
Graphical Project:
Nomine Design |
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2nd Edition, March 2001
Gwyn Tudor, National Centre for Product Design and Development Research new businesses director - PDR at University of Cardiff (Wales)
Graphical Project:
Idea Anima |
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1st Edition, March 2000
Bruce Wood, Glasgow Collection director (Scotland)
Robert Brown, Welsh Design Advisory Service director - WDAS and Design Engineering Research Centre - DERC (Wales)
Graphical Project:
Ana Camargo |
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