National company with facilities in the city of São José dos Pinhais (PR), Freso specializes in the manufacture of toys and children equipment in polyethylene (robust and non-toxic plastic) using remolding processes. In 1999, the Design Center Paraná managed the development of a new collection for Freso. The idea was to create a line entirely designed and manufactured in Brazil, and with quality requirements equivalent to those of imported products.

The 2000 Collection comprises six products: play tunnel and seesaw for playground, trunk, stool, shelf and toy organizer for children's furniture. Its production began with an ideas workshop and a discussion on Freso's position on the market. The Design Center Paraná delivered the company the results in a report which constituted the base for the 2000 Collection

To speed up production, guarantee delivery and create articulation with the market, the products were divided in two development batches: the design office Inove Design took on the children's furniture pieces and playground toys were assigned to PA+C Design. Both were selected by Freso, which, with the support of the Design Center Paraná, requested a variety of cost estimates and evaluated those most adequate to the job's preliminary briefing.   

After the elaboration of a time chart, the Center and the design offices started executing the project for the 2000 Collection. Starting point was the evaluation of similar products and trends in the sector, and so guidelines were established for the elaboration of the new line, such as use of a reduced number of parts; interchangeability with other products of the manufacturer; easy assembly; visual cleanness; exploration of textures, reliefs and colors; versatility.

The 2000 Collection was developed with resources from the Micro and Small Businesses Technological Support Program (Patme), created by the Science and Technology Ministry Studies and Projects Financing Agency (Finep) and made available by the Brazilian Micro and Small Businesses Support Program (Sebrae). The project for gathering resources was the responsibility of the Information Technology Center (Niet) under the Paraná's Technology Institute (Tecpar).

Know more about the products of the 2000 Collection

Play tunnel
The larger internal diameter is one of its main features. It may be built with only six fitting parts, no tools required, and offers unlimited composition options. Its components present bulges and handles for easier climbing, as well as fitting module with accessories such as the acrylic bubble, periscope or kaleidoscope.

Seesaw
The search for innovation was the base for this project, in which two symmetric and colorful parts are joined and generate plastic differentiation for the product.

Trunk
Equipped with transport handles and feet for greater stability, the product invites the child to put away their toys. The lid has a clearance to avoid hurting hands and may be used as a support for drawing and playing.

Stool
Round shapes make the playful character of this toy even stronger. With a support function for the child to reach higher places, it also has anti-skidding texture on seat and feet for even greater safety.

Shelf
Square modules that can be assembled by joining the parts laterally allow for many compositions for this shelf. This piece of furniture can also be combined with different types of drawers with fun shapes of animal patterns.

Toy organizer
Two sides joined by metallic tubes build a hanging line for handing toy boxes. The boxes come in different sizes and pushing them forward lets you view their contents.