Rudnick produces furniture for living and dining rooms, offices, kitchens and other areas around the house. The company's administration headquarters and the five manufacturing units are in the city of São Bento do Sul (SC). Rudnick products are sold in specialized stores all around the country.

In 2005, the company asked the Design Center Paraná to evaluate the new products development process in the Rudnick Design Center (CDR). To do so, coordinators from that institution participated on weekly CDR meetings and interviewed their workers.

So it was possible to propose changes to the way the sector worked and also management tools capable of improving the potential of Rudnick's design actions. The Design Center Paraná's diagnostic information and recommendations were put together in a report and delivered to the company.